Tahoe’s women bring nature and business togetherDid you know that it wasn't until 1988 that women could own businesses? Nineteen Eighty Eight! The surge of business applications in the United States since 2029. From 2021–2023, entrepreneurs filed 5.2 million "likely employer" applications. From 2019 to 2023, women-owned businesses’ growth rate outpaced the rate of mens. (https://newsroom.wf.com). Tahoe is riding the same wave of change. Women are opening businesses that align with their passions and love for their mountain home. There is no shortage of things to do, places to visit and views to take in at Lake Tahoe. While you’re doing so, consider supporting the local “women-owned” economy. Eat, drink, shop and experience Tahoe at our favorite spots that are owned, run and curated by Tahoe local females. Three squares and more. . . If your day begins with coffee we recommend visiting Cuppa Tahoe. Sandra has curated a quaint bookstore with coffee, tea, small bites and many surprises. Warm up with coffee, tea and tasty baked goods while you read a book or enjoy a conversation with current friends or meet new people. Diane Guth seamlessly blends cuisines of traditional American dishes with Mexican and Italian breakfast and lunch options, offering an extensive variety of delicious plates, making Getaway Cafe’ an alpine-comfort food destination and the perfect spot to fulfill all your brunching goals. For a warming Autumn lunch head over to Nikki’s Chaat Cafe. This woman owned business is rooted in history. Palak Shah’s grandparents operated a restaurant in India. It was one-of-a-kind because of its distinct flavor and formula. Enjoy healthy foods and a welcoming environment as you refuel for the day’s activities. Grab a mid-day sip and a snack at The Cork and More. This well curated shop and deli boasts a wide variety of local and international wines, delicious cheeses, lovingly built sandwiches and delicious salads. Karla has the difficult task of running the shop and taste testing the wines and cheeses. We trust every selection she makes. For your final meal of the day hit up South Lake Brewery’s Libation Lodge or Maria’s Mexican Restaurant. Both have delicious foods, but you’ll have to make the decision between beer and burgers or authentic, fresh Mexican plates. The women who own these restaurants are passionate about Tahoe and offering high quality food experiences. Guides and Group ActivitiesTahoe women are active, adventurous and resilient. If you choose to join an adventure or experience with one of our women-owned companies you’ll feel welcomed, supported and challenged to try new things. Awaken with a wander and mindful movement. Forest Bathing and Flower Wanders are opportunities to engage with nature mindfully. While your guide leads and educates you about the plants, trees and environment that makes Tahoe unique, you’ll get to be up close and personal as you touch, smell and even taste the things that grow in our beautiful basin. Bliss Experiences is a women-owned wellness company that collaborates with local providers who are passionate about sharing and educating everyone about our unique forests. There is no bad time to be outside in Lake Tahoe. As the conditions shift we adjust our gear and choose different activities to continue to play outdoors. For experienced explorers, activities on the water never end. Clearly Tahoe, owned by Kelsey Weist, is an adventure company that allows you a unique view of the water as you paddle clear kayaks. If you’re more into being on solid ground, ride a bike to the beach or around town to explore other women-owned businesses. Get cozy on a yoga mat with a few blankets, pillows and the gentle vibrations of crystal singing bowls. There are a variety of offerings of sound healing in the basin. Independent providers can be found offering their services at the yoga studios and wellness centers. We recommend booking a private session with Lake Tahoe Yoga that includes a guided relaxation session followed by a sound bath. They call it “Divine Rest.” Cruise Lake Tahoe with women owned companies including Lake Tahoe Boat Rides, Tahoe Tastings and Lake Tahoe Bleu Wave cruises. Sip and soak in the views, cruise the shoreline and snap photos while on a yacht with Lyndsay, Diondra and Laura’s boating companies. These women know how to create memories on the water. Bring Home a Tahoe MemoryOf course, you’ll have to bring home something to remember your adventures and maybe pick up some gifts for your friends and family. Our female founders have curated collections that match everyone’s taste and spotlight the natural magic of the basin. At Gaialicious and Wildwood ask Kelly and Lisa about their favorite artisans and crafters. They carry locally sourced items that are made with care and intention by area creators. You can bring home a new outfit from Savvy, Sidestreet Boutique, Sealed with a Kiss (SWAK) or Malena Boutique. Each of these shops carries clothing and goods that are selected by Tahoe women who are passionate about helping you find your unique style. Jana Spano owns On Tahoe Time, a shop that carries Tahoe-focused goods including candles, pictures and unique pieces you can bring home to add a little of the lake to your home decor. Allow yourself time to wander and peruse, there’s so much to check out in this little shop. If you’re not into goods, you may want to capture a few Tahoe moments in photos. While selfies are great, a professional photographer will make sure the time, place and light is right for the most perfect snapshots. There are many options to choose from and everyone has their own perspective and style. Our favorite women photographers are Lauren Lindley, Starscape Studios and Indigo Photography. These women know and love Tahoe which means they can show you secret spots and recommend the best time of day to capture your perfect pose. Plan AccordinglyAs you plan your Autumn and Winter adventures to Lake Tahoe be sure to consider which women owned businesses you’ll be supporting. Contact them early and book your experiences ahead of time. They’ll be ready and excited to share their passion for Tahoe and love of their business with you.
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We have lived through an historical moment. Has it changed you? It has certainly changed me and reinforced my desire for Bliss. Less is GoodThe transition from "stay at home" to "normal" has an interesting vibration to it. There is an energetic buzz and a sense of exploding excitement over the opportunity to return to doing all the things we did before the pandemic. While following the directives to stay at home I learned a valuable lesson: I don't need very much. I don't need fancy food or cocktail service. I don't need live concerts (although they are fun) or pedicures. I don't need to go shopping for new clothes, toys, or belongings. I don't need to be doing things all of the time. Less is more. Clarified ValuesI grew up playing with whatever was available. We would run around the fields, climb trees, build rock & tree forts, and build mud pies. Our imaginations allowed us to create anything out of anything. The first time my sister visited me in Tahoe she said, "You live in a postcard." When I guide tours and classes people ask, "do you ever get tired of this?" My answer is, "Never." I get to live the dream and value that I do it in Lake Tahoe and recognize how the choices I made in life helped me to get here. At Bliss Experiences our intention is to help you develop similar values for your life. Every day I get to look at a beautiful lake, run through the forest, walk on the beach, stand on top of a mountain, hike through the desert, bike, ski, paddle and play. The pandemic has added stress to my life, but enjoying Tahoe has helped me to manage it. Patience & EmpathyPeople fled the cities when the pandemic hit. There was a general perception shift that the mountains are safer than the seaside. Our tiny community became inundated with visitors and new residents. The lack of infrastructure, staff, response teams, inability to educate, and enforcement became increasingly evident and the impact has been significant. Tahoe runs on tourism. We have gotten better, throughout the years, at supporting and sharing information with the influx of visitors that come to the basin every Winter and Summer. This year was a new opportunity for us to learn and change our practices. As a business owner I had to become more patient. Messaging from my business had to change. I had to constantly remind myself to try to understand the perspective others have; they are just trying to do something "normal" The pandemic has helped me become more patient and empathetic with myself and others. Sense of CommunitySmall businesses are the soul of our country. As businesses began to shutter it was obvious that the corporations and larger ones would survive. Small, individually and family owned business needed our patronage. Bliss Experiences promotes and partners with the small businesses and professionals in our community. The pandemic further reminded me to remain in touch and to continue to bolster them. As we emerge from this historical moment we will continue to grow our list of providers so that you can continue to experience Bliss with them. Present MindednessI believe that when spending time with someone it is important that your full attention be dedicated to that experience. When teaching classes, guided lessons, or out on a tour I am fully focused upon making the experience special for those joining in. Now that we are using more virtual tools including live video streams it's easy to be doing many things at once: live feed while recording for later while doing an Instagram live and chatting over text. I chose to continue to practice focusing upon the task at hand even while learning to use new formats for teaching. I have noticed that, as I venture back out into the world, I would rather be with a small group and have dedicated conversations than in a place where there is a larger crowd and many distractions. Being present and enjoying the moment makes for a far better experience. When Bliss Experiences opens we will continue to honor quality of experience over quantity of participants so that we can be dedicated to making yours the best. Bliss Experience creates custom curated opportunities for connecting with nature and your Self. Join one of our scheduled experiences or book a Private Session.
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AuthorJenay Aiksnoras, Experience Curator Archives
October 2024
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